![]() ![]() ![]() Shaping Youth is seeing SERIOUS crossover between media diets and marketing’s influence in our ‘living labs,’ firsthand… pdf shows 85% of the top food brands target children through online websites and TV…Īll the more reason we need to pay attention to the CONTENT of advergames and ditch the junk food branding their brains. Most have heard the whopper stats & studies: Over 500+ free advergames are online beckoning kids, there’s an addictive hook of immersion with online play that burrows the brand deeper, and Kaiser Family Foundation’s 57pp. Energy balance? Sports tie-ins? I think not. Whether it’s Capri Sun’s AYSO soccer advergame, or the Ritz Bits Soccer Shoot Out, advergaming that sells junk food to kids is a mismatch no matter how many ways you kick it around. Preteens love “behind the scenes” info and being “in the know” which is why we use the same methods to deprogram corporate cues and promote kids’ wellness through our counter-marketing sessions. What do you get when you cross a top-rated TV show like American Idol with online advergaming? “Pop Tarts American Idols Live Tour,” a media+mind+body equation that adds up to a challenging counter-marketing focus for Shaping Youth. ![]()
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January 2023
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